S10 - Episode 11 - A Steady Pour of New England Barrel Co ft. James Saunders part 1

 In this episode of A Steady Pour Podcast, the crew heads to the barbershop for an exciting conversation with James Saunders, the founder of New England Barrel Co. James shares the journey of starting his whiskey company, from his early passion for whiskey to making the leap from a successful career in IT to full-time entrepreneurship. He opens up about the challenges of sourcing barrels, his approach to blending, and the importance of building a strong business foundation. The discussion touches on the nuances of whiskey pricing, the unique complexities of the industry, and the personal experiences that shaped James' business mindset. Get an inside look at how James is growing his brand while keeping integrity at the forefront. With insights into the whiskey market, blending secrets, and the shift from hobbyist to entrepreneur, this episode is a must-listen for whiskey lovers and aspiring business owners alike. Tune in for a rich conversation full of wisdom, humor, and, of course, some great whiskey talk.